Quota Sampling – Procedure, Example, Merits, Demerits
5. Quota Sampling-
● The population is divided into different groups or classes according to different characteristics
● Some percentage of different groups in total population is fixed
● Some Quota of the items to be selected as sample items is fixed for each group
● The investigator selects the fixed number of items from each group to frame a sample
Merits-
● Not very expensive
Demerits-
● High possibility of personal bias at the time of selection of items
● Reliability of results becomes questionable
Quota Sampling – Procedure, Example, Merits, Demerits | Collection of Data | 11th Commerce | by @statomics11comm
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