Snowball Sampling
8. Snowball Sampling-
● or chain-referral sampling
● nominating/providing referrals to recruit other potential data sources from among their acquaintances that will be able to participate in the statistical study
Thus, the sample group is said to grow like a rolling snowball. As the sample builds up, enough data is gathered to be useful for research.
● The number of people you have access to “snowballs” as you get in contact with more people.
● no way of knowing how representative your sample is
● reliance on participants recruiting others
(Snowball Sampling) explanatory figure, other name for Snowball Sampling, procedure, sample size increases like a rolling snowball, figure of rolling snowball, negative points | Collection of Data | 11th Commerce | by @statomics11comm
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